Cruelty Free

As I Am has always been cruelty free. In 2018, we finally made it official with PETA! Enjoy our selection of products that are all 100% cruelty free.

Vegan

We work hard to make sure all of our products are cruelty free, sustainably made and ethically sourced. Some of our products may contain animal-derived ingredients like milk and honey.

All of our vegan products are proudly labeled with a vegan badge